Mobile first
Most traffic is a phone. Layout, images and interactions are designed for a thumb on a small screen before anything else.
Online retail
E-commerce development
Online stores and connected buying experiences that feel effortless for the customer and simple for your team to run. From a first storefront to a headless platform serving web, app and marketplace.
1.5 to 3starget page load on a mid range phone
15 to 30%typical uplift in checkout completion after redesign
99.95%storefront uptime target during peak trading
1 codebaseserving web, mobile app and in store screens
The shape of modern retail
Selling well online is an operations problem as much as a design one
A beautiful storefront still fails if stock is wrong, delivery promises slip or the checkout asks for the same detail twice. We treat the store, the catalogue, the checkout and the warehouse as one connected system.
We usually build headless: a fast storefront that talks to a commerce engine through an API, so you can change the look, add a mobile app or plug in a marketplace without rebuilding the core. Where a hosted platform fits better, we will say so.
Everything is measured. Load speed, conversion at each step, search quality and return rate all sit on a dashboard, so decisions about the store come from data rather than opinion.
01
StorefrontA fast, accessible shop that ranks and converts
Server rendered pages, image optimisation and a checkout that holds nothing up. The store loads quickly on a weak connection and works with a keyboard and a screen reader.
Merchandising is in your hands: collections, campaigns, content blocks and promotional rules that your team edits without a developer.
- Core Web Vitals in the green on real devices
- Structured data for products, offers and reviews
- On site search with synonyms, filters and typo tolerance
- A/B testing on layout, copy and pricing display
01Storefront targets
- Largest Contentful Paint
- Under 2.5s on 4G
- Interaction to Next Paint
- Under 200ms
- Accessibility
- WCAG 2.2 AA
- SEO
- Clean URLs, sitemaps, product schema
02
CheckoutFewer steps, more finished orders
Address lookup, saved details, express wallets and clear delivery choices. We remove friction one measured step at a time and watch the completion rate move.
Payments are handled through a provider you choose, with fraud checks, strong customer authentication and support for the methods your customers actually use.
- Apple Pay, Google Pay, PayPal and buy now pay later
- Guest checkout with optional account creation after purchase
- Real time tax, shipping and discount calculation
- Recover abandoned carts by email and message
02Checkout stack
- Payments
- Stripe, Adyen, PayPal, Braintree
- Fraud
- Provider rules plus velocity and address checks
- Compliance
- PCI SAQ A scope, 3D Secure 2
- Wallets
- Apple Pay, Google Pay, Link
03
Catalogue and operationsOne source of truth for products and stock
Product information management keeps titles, attributes, images and translations consistent across every channel. Inventory syncs with your warehouse or third party logistics partner so the site never sells what you cannot ship.
Orders flow straight into fulfilment, with tracking pushed back to the customer and returns handled through a self service portal.
- Bulk editing, versioning and scheduled catalogue changes
- Stock sync with your warehouse, ERP or 3PL
- Multi warehouse and click and collect logic
- Returns portal with labels and refund automation
03Operational links
- Fulfilment
- ShipStation, Mintsoft, Linnworks, custom 3PL
- Finance
- Xero, QuickBooks, NetSuite
- Carriers
- Royal Mail, DPD, DHL, Evri, UPS
- Marketplaces
- Amazon, eBay, TikTok Shop feeds
Included in every store we build
The groundwork that keeps a store trading smoothly through growth and peak seasons.
Subscriptions and reorders
Recurring billing, flexible schedules, pause and skip, and a customer portal to manage it all without contacting support.
Search and discovery
Fast search with filters, ranking rules and merchandised results, plus recommendations that use real purchase data.
Analytics that answer questions
Funnel, cohort and margin reporting connected to your ad platforms, so spend decisions are grounded in contribution not clicks.
Peak ready
Load tested for your biggest expected day, with caching, queueing and graceful fallback if a dependency slows down.
Content and campaigns
A page builder for landing pages, lookbooks and promotions that marketing runs without waiting on the dev queue.
Retail models we support
The store is tuned to how you sell, not forced into one template.
Direct to consumer brands
A branded storefront with strong content, subscriptions and a loyalty scheme that rewards repeat buyers.
Wholesale and B2B
Account specific pricing, purchase orders, credit terms, quick reorder and approval workflows for buying teams.
Large catalogue retail
Tens of thousands of SKUs with fast search, faceted navigation and reliable stock and price feeds.
Marketplace and multi vendor
Vendor onboarding, commission handling, split payouts and per vendor fulfilment.
Consumables and refills
Replenishment reminders, bundle building and subscribe and save pricing to lift lifetime value.
App led commerce
A React Native app sharing the same commerce API as the website, with push, saved payment and offline browsing.
From brief to first sale
A structured build that gets you trading quickly, then improves the numbers month after month.
Audit and plan
We review your current store, catalogue and operations, then agree the platform, the launch scope and the metrics we will track.
Design the journey
Wireframes and a design system for the key pages, tested against real product data and edge cases like out of stock and pre order.
Build and integrate
Storefront, checkout, catalogue and the links to payments, fulfilment and finance, with staging data that mirrors production.
Launch and optimise
A careful cutover, then a rolling programme of experiments on speed, merchandising and checkout to grow conversion and margin.
Platforms and tools
Commerce
ShopifyShopify HydrogenMedusaCommerce LayerSaleorBigCommerce
Storefront
Next.jsReactAstroTypeScriptTailwind CSSAlgolia
Operations
StripeKlaviyoLinnworksXeroSegmentContentful
Common questions
Should we use Shopify or build headless?
Shopify with a headless storefront covers most brands well and keeps operations simple. A fully custom platform makes sense when pricing logic, catalogue size or channel requirements go beyond what a hosted platform allows. We help you choose with a short evaluation rather than a sales pitch.
Can you migrate our current store without losing rankings?
Yes. We map every old URL to a new one, keep structured data intact, move reviews and content, and run the migration on a low traffic window with a rollback plan. Organic traffic usually recovers within a few weeks and often improves because the new store is faster.
How do you improve conversion?
We instrument the funnel, find the steps where people leave, and run controlled experiments on those steps. Typical wins come from speed, clearer delivery information, fewer form fields and better search.
Do you handle PCI compliance?
We build so that card details never touch your servers, which keeps you in the lightest PCI category. The payment provider handles the sensitive data and we handle the integration, tokenisation and 3D Secure flow.
Can the same system power a mobile app?
Yes. A headless build exposes a commerce API that a React Native or native app can consume, so the app and the website share catalogue, cart, pricing and customer accounts.
Show us where customers drop off
Send your store and your numbers. We will come back with the three changes most likely to move revenue.
Start a project Spykra Technologies UK Ltd, London and Mumbai.